It’s time to change what the fashion industry represents and democratize it to benefit Independent Artisan Fashion Designers around the globe. With dedicated platforms and the help of the fashion community, Artisans For A Better (AFAB) World is here to develop a better fashion ecosystem for designers and initiating a digital fashion channel is just a start. As an innovative ecosystem developer, AFAB World is progressing as a vehicle of connection between the real world and the virtual fashion industry, while aiming to empower artisan fashion designers. Join us as we REINVENT the fashion industry for the better.

For decades, most independent artisan fashion designers and fashion graduates have given up their endeavour to embark into the global marketplace, and make their dream ambition a reality because they were highly challenged and scrutinized for the lack of resources, capital, business and technology know-how. Due to the setbacks imposed by the Covid-19 pandemic, fashion retails has been facing major threats that may cause a downfall in the industry. However, with the fall of fashion retail, AFAB World recognizes there’s an opportunity for the Rise of Independent Artisan Fashion Designers. Thanks to the digital age, there’s space for a new world order. With a fashion channel and technological advances AFAB World can contribute, it provides an opportunity for independent artisan designers to RETHINK, REINVENT and REGENERATE to ensure the sustainability of their business.

To develop a better ecosystem for independent artisan designers, AFAB World has created REKA to show how the fashion industry can make a change and promote sustainability, with less wastage, and responsible craftsmanship from ethical practices. As a result, giving fashion-lovers the Choice of responsible consumerism. REKA is a fashion e-commerce mobile application with a digital fashion channel dedicated to a Designer-Direct buying experience. The app is a window to discover hidden gems in the form of designers and innovative stylistic collections from all over the world. The App features raw talents of independent artisan designers, unique one of a kind fashion, curated fashion content, Virtual Tailor to encourage designers to produce on-demand and reduce textile wastage in ONE platform for the world to explore.